Seriously Southwest?!? Thought you were the good guys #fail

It seems as though there’s a new airline fee practically every day. Today’s comes courtesy of Southwest, which now charges $10 for “EarlyBird” check-in, that is, the right to stake out your unassigned seat right after members of the airline’s Business Select and Rapid Rewards A-List programs. And for a carrier that based an entire marketing campaign around its lack of fees, it represents a surprising (and disappointing) change of heart.