Jobs on the evolution of the iPod Touch


You put a camcorder on the iPod Nano. Why not on the iPod Touch?


Originally, we weren’t exactly sure how to market the Touch. Was it an iPhone without the phone? Was it a pocket computer? What happened was, what customers told us was, they started to see it as a game machine. Because a lot of the games were free on the store. Customers started to tell us, “You don’t know what you’ve got here — it’s a great game machine, with the multitouch screen, the accelerometer, and so on.”

We started to market it that way, and it just took off. And now what we really see is it’s the lowest-cost way to the App Store, and that’s the big draw. So what we were focused on is just reducing the price to $199. We don’t need to add new stuff — we need to get the price down where everyone can afford it.

really interesting change of circumstances from the man himself...

3 responses
Hi Jen, you are a great blogger. I was wondering why mashable has not started to publish in Germany yet. 2 years ago i believed that Mashable is going to become big and i bought the domain just in case it might be of use. So do u think they are planning on investing into the German blogosphere? They should, we dont really have one big blog and i think it is time to take over 80 Million Germans:) If Pete is interested i would love to help.

And about this fb fan page thing (not sure if u have noticed) but i wrote one big blog post with lots of evidence that makes fb look really bad unfortunately. But it has to be said. Keep up the good work. Rob

That's lame, I still don't mind to to pay extra. I want iPod Touch with camera. :( But that's okay, I'll wait for other time when it come up. la de la de...