Vegetarians and vegans have many options to choose from when craving a meat alternative. Vegan chicken, an imitation meat product designed to taste like poultry, is a popular vegan food. Vegan poultry can be made of a variety of ingredients, and is usually a healthier alternative to regular chicken products.
Imitation chicken has the same texture, and often the same flavor as regular poultry. The most common ingredient in vegan poultry is soy. Soy chicken can be flavored with a variety of other ingredients as well. These can include garlic, onion, dehydrated vegetables, herbs, and various leavening agents.
via wisegeek.com
for my non vegan friends :)
trust me, it's quite tasty